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Volume 1

Studies in Rhetoric and Culture



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Culture and Rhetoric

Edited by Ivo Strecker and Stephen Tyler

268 pages, 2 ills., bibliog., index

ISBN  978-1-84545-463-0 $120.00/£85.00 Hb Published (July 2009)

ISBN  978-0-85745-665-6 $34.95/£24.00 Pb Published (June 2012)

eISBN 978-1-84545-929-1 eBook


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Reviews

"This collection of essays draws in some of the influential thinkers in anthropological rhetoric from both Europe and America. What is new here is the focus on the chiasm of rhetoric and culture, the mutual constitution of persuasive means and the larger cultures that provide the values about which we are to be persuaded."  ·  Bernard Bate, Yale University

"Among them, the contributors put the study of culture on a new, well-worked-out foundation in rhetoric. Their efforts reward close attention."  ·  Stephan Feuchtwang, London School of Economics

"Although I retain from classical British social anthropology a distaste for the word ‘culture' I think that Culture and Rhetoric is a very timely book because the future of the human economy is for people to trade at distance, not just things, but what they do for each other. Maybe ‘culture' expresses best the infinite variety of what that entails."  ·  Keith Hart, Goldsmiths College, London

"Classical rhetoric viewed its calling as one both analytical and critical within a polity that aspired to be a republic. My reading of Culture and Rhetoric suggests that contemporary rhetoricians and anthropologists will now have to substitute the ancient republic with the oikumene, the whole habitation of sentient beings on this globe."  ·  Michael Carrithers, Durham University

Description

While some scholars have said that there is no such thing as culture and have urged to abandon the concept altogether, the contributors to this volume overcome this impasse by understanding cultures and their representations for what they ultimately are – rhetorical constructs. These senior, international scholars explore the complex relationships between culture and rhetoric arguing that just as rhetoric is founded in culture, culture is founded in rhetoric. This intersection constitutes the central theme of the first part of the book, while the second is dedicated to the study of figuration as a common ground of rhetoric and anthropology. The book offers a compelling range of theoretical reflections, historical vistas, and empirical investigations, which aim to show how people talk themselves and others into particular modalities of thought and action, and how rhetoric and culture, in this way, are co-emergent. It thus turns a new page in the history of academic discourse by bringing two disciplines – anthropology and rhetoric – together in a way that has never been done before.

Ivo Strecker is Professor Emeritus of Cultural Anthropology at the Johannes Gutenberg University of Mainz and co-founder of the International Rhetoric Culture Project in 1998. His empirical work has dealt with Hamar ethnography, and his theoretical work has focused on symbolism, ritual and rhetoric. He is (together with Jean Lydall) author of The Hamar of Southern Ethiopia (1979); The Social Practice of Symbolization (1988); and Ethnographic Chiasmus. Essays on Culture, Conflict and Rhetoric (2010).

Stephen Tyler is Herbert S. Autrey Professor of Anthropology at Rice University, Houston, Texas. He has done fieldwork with the Koya tribe in the south of India and co-founded the International Rhetoric Culture Project in 1998. His major publications include Cognitive Anthropology (editor, 1969); India: An Anthropological Perspective (1973); The Said and the Unsaid (1978); and The Unspeakable (1987).

Related Link: International Rhetoric Culture Project
Subject: Theory & Methodology in Anthropology General Cultural Studies



Contents

Preface
Acknowledgements

Introduction
Ivo Strecker and Stephen Tyler

PART I: THE CHIASM OF RHETORIC AND CULTURE

Chapter 1. The rhetoric culture project
Stephen Tyler and Ivo Strecker

Chapter 2. Precursors of rhetoric culture theory
Christian Meyer

Chapter 3. Homo rhetoricus
Peter Oesterreich

Chapter 4. Listening culture
Daniel Gross

Chapter 5. Practice of rhetoric, rhetoric of practice
Vincenzo Cannada Bartoli

Chapter 6. Chiastic thought and culture : A reading of Claude Lévi-Strauss
Boris Wiseman

Chapter 7. When fair is foul and foul is fair : Lessons from Macbeth
Anthony Paul

PART II: FIGURATION - THE PERSUASIVE POWER OF DEEDS AND TROPES

Chapter 8. Rhetoric truth and the work of trope
Alan Rumsey

Chapter 9. Figuration, a common ground of rhetoric and anthropology
Philippe-Joseph Salazar

Chapter 10. Tropical foundations and foundational tropes of culture
James W. Fernandez

Chapter 11. Embodied rhetorics of earnest belief
Michael Herzfeld

Chapter 12. An epistemological query
Pierre Maranda

Chapter 13. Beyond the unsaid : Transcending language through language
Paul Friedrich

Chapter 14. Future imperfect : Imagining rhetoric culture
Robert Hariman

Notes on Contributors
Bibliography
Index

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