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Europe At the Seaside: The Economic History of Mass Tourism in the Mediterranean

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Europe At the Seaside

The Economic History of Mass Tourism in the Mediterranean

Edited by Luciano Segreto, Carles Manera and Manfred Pohl

304 pages, 68 tables, 16 ills, 2 maps, bibliog., index

ISBN  978-1-84545-323-7 $135.00/£99.00 Hb Published (April 2009)

eISBN 978-1-84545-911-6 eBook

Hb View cartYour country: United States - Click here to remove geolocation   Buy the eBook from these vendors Request a Review or Examination Copy (in Digital Format) Recommend to your Library Available in GOBI®


The essays in this book investigate aspects directly related to tourism, such as hotel entrepreneurs, travel agencies, charter companies and firms developing advertising networks. The outcome is an extensively documented and successful collage of information on mass tourism as an alternative or complementary source of income for the population residing around the Mediterranean.  ·  Journal of Contemporary European Studies


Mass tourism is one of the most striking developments in postwar western societies, involving economic, social, cultural, and anthropological factors. For many countries it has become a significant, if not the primary, source of income for the resident population. The Mediterranean basin, which has long been a very popular destination, is explored here in the first study to scrutinize the region as a whole and over a long period of time. In particular, it investigates the area’s economic and social networks directly involved in tourism, which includes examining the most popular spots that attract tourists and the crucial actors, such as hotel entrepreneurs, travel agencies, charter companies, and companies developing seaside resort networks. This important volume presents a fascinating picture of the economics of tourism in one of the world’s most visited destinations.

Luciano Segreto is Professor of Economic History and the History of International Economic Relations at the University of Florence. Chairman of the Cultural Memory Council of the ICCA, he is a member of the Scientific Committee of the Maison des Sciences de l’Homme d’Aquitaine and of many international journals.

Carles Manera has a PhD in history and one in economics. He has been awarded several prizes for his research, including the Prize of Economics in Catalonia (2003). He was vice-chancellor of the University of the Balearic Islands from 1996 to 2003). Currently, he is director of the research group on economic history and the researcher in charge of the project “Economic History of Mass Tourism in Spain, 1940-2000: the Balearic Islands and the Mediterranean Contrasts,” financed by the Ministry of Science and Education of Spain.

Manfred Pohl received his PhD in History from the University of Saarbrücken, Germany. He is founder and chairman of the International Centre for Corporate Culture and History (ICCCH), which consists of the European Association for Banking and Financial History (EABH), the Institute for Corporate Culture Affairs (ICCA) as well as the Frankfurter Kultur Komitee. He is also founder of the Gesellschaft für Unternehmensgeschichte and co-founder of the Konvent für Deutschland. After forty years with Deutsche Bank, he officially retired in May of this year. Since 1997 he has been Honorary Professor at the University of Frankfurt. In October 2001 he received the European Award for Culture at the European Parliament in Strasbourg.

Subject: Economic History
Area: Southern Europe



Chapter 1. Introduction: The Mediterranean as a Tourist Destination: Past, Present, and Future of the First Mass Tourism Resort Area
Carles Manera, Luciano Segreto and Manfred Pohl

Chapter 2. Flying Visits: The growth of British air package tours, 1945-75
Peter Lyth

Chapter 3. The Transformation of the Economic Model of the Balearic Islands: The Pioneers of Mass Tourism
Carles Manera and Jaume Garau-Taberner

Chapter 4. Tourism and Business during the Twentieth Century in Greece: Continuity and Change
Margarita Dritsas

Chapter 5. The Development of the Portuguese Hotel Business, 1950-1995
Benedita Câmara

Chapter 6. Sending the Italians on holiday. The Alpitour Group
Luciano Segreto

Chapter 7. Rimini: a Mass Tourism Resort which based its Success on an Original Mix of Italian Style and Foreign Models
Patrizia Battilani

Chapter 8. The Expansion Strategies of the Majorcan Hotel Chains
Antoni Serra

Chapter 9. The French group Accor and tourism (since 1967): business tourism without a mass tourism strategy
Hubert Bonin

Chapter 10. Club Méditerranée, 1950-2002
Ellen Furlough

Chapter 11. Tourism on the French Riviera
Philippe Mioche

Chapter 12. Tourism on the Costa del Sol
Carmelo Pellejero-Martínez

Notes on contributors

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